![]() com domains project authority and professionalism and are much easier to type, thus improving the user experience. The business also switched to the shorter and more memorable domain name –, opening new growth and development opportunities. By adopting Turno, a shorter and more easily pronounceable name, the company increases the likelihood of users remembering the brand – an essential factor in promoting the visibility and reach of the platform. In the case of TurnoverBnB, the company realised that their original name was lengthy and complex, potentially obstructing its growth. The choice to change a company name can be challenging, as it may disrupt brand identity and recognition. Providing round-the-clock live customer support in six languages, Turno integrates guest calendars from all leading booking platforms, as well as over 20 channel managers and property management systems. The platform boasts features like auto-scheduling, auto payment, in-app chat, and user-friendly tools that streamline and automate recurring property maintenance tasks. ![]() Assaf Karmon, CEO and Co-founder of TurnoĮstablished in 2016, Turno’s advanced SaaS platform, complemented by dedicated mobile apps for hosts and cleaners, assists vacation rental operators in scheduling, paying for, and locating cleaning services. By shortening our own name, we are embracing and living that mission. Our mission is to simplify and automate the time-consuming work of managing turnovers – to solve cleaning. In February 2023, TurnoverBnB embraced a new identity as Turno, opting for a more streamlined name to boost brand recognition, foster growth, and align more closely with the company’s mission and vision.
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